Category: B2B Industry Viewpoint

Covering OroCommerce topics, B2B eCommerce trends, community updates and company announcements.

Digitization for Manufacturers, Wholesalers & Retailers, Part II: 3 Winning Strategies for Adapting to the Digital Environment

by add comment

digitization strategies for manufacturers and wholesalers

In Part I of this series, we looked at how the internet has changed B2B businesses and B2B buyers. We uncovered that buyers now make purchasing decisions based on more than just product and price. It’s now all about the customer experience. In this installment, we will look into different strategies that help manufacturers, wholesalers, and retailers digitize their business. Read more

Digitalization for Manufacturers, Wholesalers and Retailers, Part I: The Marketplace is Changing

by add comment


It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. – Charles Darwin

The rise of digitalization is transforming the B2B market. The marketplace is changing and only those companies that adapt to the change will survive. Dinosaurs didn’t adapt to their rapidly changing environment; mammals did.  Which will your company be? This installment is the first in a 3-part series on the effects of digitalization on manufacturers wholesalers and retailers. In this article, we will look at how digitalization has changed the B2B market and B2B purchasers. Read more

Infographic: Technology and Investment eCommerce Trends for 2017

by add comment

eCommerce Trends for 2017 infographic

This infographic represents the key figures, core facts, and highlights from the eCommerce Trends for 2017 report collaboratively created by Oro and our silver-level partner Divante. The complete and more detailed report can be downloaded anytime free of charge. This insightful document was based on survey responses of eCommerce Managers and CEOs from different European countries, as well as Oro and Divante’s experts’ experiences and industry knowledge. Read more

The Benefits of Digitizing Workflows

by add comment

business digitization benefits

Following up our recent webinar with Marello on B2B Commerce Digitization (the recording is available here) we’d like to reinforce its main ideas in this post.

The mass digitization of operational processes is in a full swing nowadays. Organizations eventually recognize digital transformation benefits as they try to fulfill expectations of millennials, these truly demanding customers and new market makers. Against the backdrop of the digital era consumers looking for personalized web interfaces, 24/7 availability, real-time-interaction, and overall seamless customer experience, companies are bound to revise their entire business processes for improvements and tap into the potential of digital technologies. Read more

KPIs to Track B2B Success, Part IV. Cost per Acquisition

by add comment

cost per acquisition

Today, we’re posting the final installment of our four-part blog series on the major KPIs to be tracked by B2B companies. We have already covered customer retention and churn, customer lifetime value, and lead funnel performance indicators. This series will finish with the overview of the Cost per Acquisition metric frequently used by B2B eCommerce businesses to evaluate enterprise performance. Read more