The B2B eCommerce Guide:

How to Get Offline Customers
to Purchase Online

This paper will offer best practices to help businesses shift their offline
B2B customers to online purchasing.

The B2B eCommerce Guide

Who is this guide for?

No matter if your company is only laying down the strategy for an eCommerce project or already has a B2B website. You need to make sure that your offline customers start adopting and buying from your online store.

This B2B eCommerce adoption guide will be helpful for:

  • Business Owners
  • Chief Executive Officers/Presidents
  • eCommerce Managers
  • Marketing Executives and Directors
  • Business Development and Sales Executives
Who is this guide for?

Why do you need to shift to B2B eCommerce?

By the end of 2017, 56% of all the B2B purchases will be made online. B2B sellers will see a significant volume of offline business move online in the next few years.

What will you find in the guide?

We will walk you through essential steps of a successful B2B eCommerce adoption strategy, namely:

01Budget and Resources

Learn how to successfully allocate human and marketing resources and maximize success for your customer adoption strategy.

02Current Customers Analysis

Find out which customers you should first target for online ordering and how to identify them.

03Communicating the Benefits

Explore the best ways to reach out to your customers and how to properly market the benefits of your online store.

04Incentives for Customers and Sales

Leverage creative ways to encourage customers and sales teams to create/sell their first order online.

05Barriers to Success

Understand why some of your customers' and sales team may resist this online shift and learn to address it.

06Analyze Results

Establish meaningful KPIs to monitor your progress and to diagnose any bottlenecks as they occur.

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