B2B eCommerce Platform

B2B eCommerce: The selling of products or services between businesses through the internet.

The goal of any company – regardless if you’re a manufacturer, wholesaler, or retailer – is to grow profits. But, the simplest way to achieve growth is to shift towards how your buyers want to do business. This means eCommerce. With nearly half of all B2B researchers being millennials, buyers are not only comfortable with purchasing online – they prefer it. However, before your business invests in eCommerce, it’s critical to identify the difference between B2C and B2B eCommerce as the buyer’s persona, purchasing process, and eCommerce requirements are fundamentally different.

Cater to Multiple Stakeholders

An everyday consumer is typically the only decision maker at the point of sale. This means if you like a product and the price is right, you buy it. Businesses are a bit different since there can be multiple stakeholders for a single purchase. With each stakeholder holding their own opinions, project drivers, and requirements, getting a committee to agree on a purchase is dynamically different from convincing a single buyer to make a purchase.

Longer Relationships and Larger Purchases

Another difference is the length of the customer relationship. An everyday consumer often purchases one-off transactions from merchants but businesses typically have longer engagements with repeat orders. Also, purchase quantities and order values are typically higher for business transactions.

Multiple Ways to Purchase

In addition to offering Self-Serve capabilities where buyers can purchase their own goods (much like Amazon for Business), B2B merchants can have back-and-forth interactions with buyers when responding to proposals or negotiating quotes. These interactions are non-existent in B2C scenarios. Companies can also do business through a B2B Marketplace where brands can promote an ecosystem of complementary 3rd-party products and services.

Unique Features Required

B2B companies using B2C platforms quickly realize their requirements are different. Selling to consumers requires the management of a single price list, a single catalog, and a single checkout workflow. In contrast, companies focused on B2B eCommerce need to manage multiple price lists as pricing can vary depending on negotiated contracts. Custom catalogs may also be required to personalize offerings to specific corporate accounts, business units, or even individual buyers.

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OroCommerce Supports Any Business-to-Business eCommerce Scenario

Self-Serve Model

Buyers purchase goods or services without interacting with a representative from a company, much like Amazon for Business.

Buyer-Seller Interaction

The traditional B2B model where purchases are made only after interacting and negotiating with sales representatives.

B2B Marketplace

An online ecosystem of 3rd party products, services, and add-ons where buyers can post multiple offers while vendors
respond to multiple bids.

Get Core B2B eCommerce Features Out-of-the-Box

Corporate Accounts Management

Accommodate not just a single buyer, but the internal hierarchy of an entire organization. Set up authorized buyers, create purchasing rules, or build custom workflows to support multiple branches, offices, or teams.

Streamline Buyer-Seller Interaction

Digitize the process for requesting quotes, submitting order forms, answering inventory questions, and negotiating quantity/prices to streamline the buyer-seller interaction and improve operational productivity.

Personalized Custom Catalogs

Personalize custom catalogs to showcase only relevant products to specific industries, business units, or customer groups.

Support Multiple Price Lists

Create and manage custom price lists for customer groups that have high order volumes, pre-negotiated contracts, or other factors.